My-brand provides business strategy services to many of its clients. These services seek to transform a client’s business from one that expends its marketing dollars on traditional marketing campaigns to one that expends marketing dollars on always-on engagement marketing programs. Discrete initiatives centered on communicating one way to mass, faceless audiences would be replaced with ongoing initiatives centered on each identified consumer enjoying a brand-defining, personalized experience.

Now that you have collected data on your target consumers and developed a strategy based on their needs, how are you going to bring all of that to life? That is where My-brand’s Creative group comes in. These are not just talented artists, designers and writers. These are people who thrive on turning insight based on data into ideas and plans into practice. Our creative not only stops consumers in their tracks, it keeps them engaged and compels them to action.

Delivering technical solutions that solve your custom needs is very important in today’s connected world. Consumers have moved beyond the traditional technology and now expect to consume information where they want it, when they want it. My-brand has a talented technical team with years of experience tying those disparate platforms together and delivering unified solutions for your needs. Our developers are constantly looking across the broadest spectrum of tools and selecting the ones that are efficient and provide world-class solutions for your most difficult problems.

When you give customers a positive, unexpected authentic experience with your brand, they’ll not only remember it — they’ll talk about it. We can help you create these experiences, with data and customer intelligence guiding the experiential strategy. Our proven data-centric approach allows us to understand your customer and create “interruptions” that will be welcomed.


Assessing Your Email-Marketing Maturity — What You Need to Know

The key to running a successful email-marketing campaign is knowing how to evaluate its effectiveness. How does your strategy…

read more

Measuring the Role of Social Media in the Customer Journey

Understanding your customers’ journeys is critically important to improving their experiences, increasing their satisfaction rates, and decreasing attrition. Social-media…

read more

Reliable Marketing Data Helps WestJet Boost Online Bookings and Achieve Greater Savings.

In an industry where higher fares coupled with fewer services is becoming the norm, WestJet quickly became Canada’s second-largest…

read more

Introducing New Advancements in Adobe Marketing Cloud – Powered by Adobe Sensei

At Adobe we’ve been laser focused on powering exceptional digital experiences. The abundance of data, made available through trillions…

read more

From Design to Delivery: Powering Amazing Digital Experiences

Across nearly every industry, great digital experiences have become a primary battleground for capturing consumer mindshare. A recent Gartner…

read more

Five Tips for Mobile-Friendly Email Campaigns

In the US, mobile digital-media usage is clearly on the rise and is now outpacing desktop usage 51 to…

read more